Diets, Plateaus, Evolution and Hope with Whey Protein
Diets work until they don’t. Losing weight activates powerful weight maintaining mechanisms meant to recover lost weight by stimulating hunger and slowing down metabolism. It’s a kind of somatic crisis management that evolved over the centuries for survival - to conserve energy when food was scarce. Just when we want to keep things simple, progressing, focused and modern, dieting becomes a biological tug- of- war of the evolutionary ages, all inside of us!
Every dieter knows the dreaded plateau. Scientists explain that diet plateaus are a result of this biologic predisposition to maintain a constant weight, or a body’s weight set point. This weight set point is not easily reset. The body defends against losing weight in a complex way, as complicated as the reasons for overeating, and as forceful as any will power we can muster while thinking of our favorite treats. Automatic weight maintenance involves the liver, pancreas, and thyroid along with several brain centers; fat cells; and the secretion of ghrelin, growth hormone, leptin, PYY and insulin. If this is the arsenal that undermines dieting, it’s easy to see why it can be such a battle to lose those last few pounds and to keep weight off.
The age old advice for pushing through diet plateaus has been to further cut calories and to further increase length and intensity of workouts. The problem is that our weight maintenance system intensifies yet again, in response, stimulating deepened, gnawing hunger and a metabolism pace better suited for a coma.
New research offers new hope. According to Strength Conditioning Journal, studies showed that increasing the protein portion of total calories consumed during dieting, helps people maintain weight loss. “Proteins suppress hunger and boost metabolism better than carbohydrates or fats. Adding only 30 to 50 grams of protein to the diet ( a two to three scoop whey protein shake) can help you lose weight and keep it off.”
When someone says, “I lost weight.” Don’t be the one saying, “I think I found it!!” Instead, find your favorite flavored Whey Protein Isolate and let it do its non-fat protein metabolic re-set thing. If you want added vitamins and fiber, go for Lean and Fit or our Women’s Whey. No matter which whey protein or flavor you choose, a whey protein shake is THE weapon of choice to lose weight, get off the plateau, and keep the weight off.
When they say that the only thing harder than losing weight is keeping weight off, it’s simply because they haven’t fully evolved!!
Diets work until they don’t. Losing weight activates powerful weight maintaining mechanisms meant to recover lost weight by stimulating hunger and slowing down metabolism. It’s a kind of somatic crisis management that evolved over the centuries for survival - to conserve energy when food was scarce. Just when we want to keep things simple, progressing, focused and modern, dieting becomes a biological tug- of- war of the evolutionary ages, all inside of us!
Every dieter knows the dreaded plateau. Scientists explain that diet plateaus are a result of this biologic predisposition to maintain a constant weight, or a body’s weight set point. This weight set point is not easily reset. The body defends against losing weight in a complex way, as complicated as the reasons for overeating, and as forceful as any will power we can muster while thinking of our favorite treats. Automatic weight maintenance involves the liver, pancreas, and thyroid along with several brain centers; fat cells; and the secretion of ghrelin, growth hormone, leptin, PYY and insulin. If this is the arsenal that undermines dieting, it’s easy to see why it can be such a battle to lose those last few pounds and to keep weight off.
The age old advice for pushing through diet plateaus has been to further cut calories and to further increase length and intensity of workouts. The problem is that our weight maintenance system intensifies yet again, in response, stimulating deepened, gnawing hunger and a metabolism pace better suited for a coma.
New research offers new hope. According to Strength Conditioning Journal, studies showed that increasing the protein portion of total calories consumed during dieting, helps people maintain weight loss. “Proteins suppress hunger and boost metabolism better than carbohydrates or fats. Adding only 30 to 50 grams of protein to the diet ( a two to three scoop whey protein shake) can help you lose weight and keep it off.”
When someone says, “I lost weight.” Don’t be the one saying, “I think I found it!!” Instead, find your favorite flavored Whey Protein Isolate and let it do its non-fat protein metabolic re-set thing. If you want added vitamins and fiber, go for Lean and Fit or our Women’s Whey. No matter which whey protein or flavor you choose, a whey protein shake is THE weapon of choice to lose weight, get off the plateau, and keep the weight off.
When they say that the only thing harder than losing weight is keeping weight off, it’s simply because they haven’t fully evolved!!



